Cricut Cake?

As a huge fan of Cricut products, I have to wonder what they were thinking with their latest release.

It’s a Cricut machine that looks like an Expressions, but it makes cake? Okay, it doesn’t actually make cake, it is supposed to help you make fabulous decorations super simple. Interesting, but I have my reservations.

Here’s why:

  • First, while cake decorating is a craft, it’s not something your typical Cricut owner is into, for a couple reasons. One, like every other hobby, it’s expensive and time consuming if you want to get good at it. Two, cakes are not like cards or scrapbook pages. You usually have to have a reason to make them, because you can’t save them for your special occasion. Now maybe Cricut is trying to get a new group of people to use it’s products, but this seems like the wrong market for that for reasons I’ll go into in a minute.
  • Second, it’s expensive. The machine itself is $399, and I’m sure that just like your Cricut machine you’ll have to purchase cartridges and accessories.
  • Rumor has it that due to Cricut’s Angel Policy, you aren’t allowed to sell your cakes. WHAT?!? This seems absurd to me.
  • You can supposedly cut decorations on your Cricut machine already without spending a fortune a separate machine. This is the one thing I have not tried to do with my Cricut.
  • There are only a few types of people who are going to want this. 1. Professional decorators 2. Maybe (and that’s a strong MAYBE) the mom who wants to make all her kids cakes but doesn’t have the time or money to invest in actual decorating skills 3. The crafter with money who buys every gadget that comes out regardless of whether they intend to use it. Now if you can’t sell your cakes, that rules out professionals (not to mention this kind of takes away from the art of cake decorating. My daughter has dabbled in it a bit and says that you have to practice a lot to be any good. I’ve never had an interest, so I don’t know) and I doubt the other two groups are going to make this product fly off the shelves, mostly due to price.

I’ve been talking to my students in my Cricut classes and reading the cricut.com message board and I’ve been hearing a lot of the same thing. There is very little interest in this. Some people have said they are glad this is what Cricut’s next big product is because they don’t have to buy it. Other’s have expressed anger at the fact that there are several products people actually want (certain cartridges, Design Studioupdates) and this seems like a slap in the face. No one I have spoken to in person has said they will even consider this and very few people on the message board think it’s a good idea. The most popular response seems to be “Not interested.” Maybe a food/baking show would have been a better place to unveil this. This is probably not something I will buy (although I won’t promise anything!), but I don’t know if I am the typical Cricut customer. What about all of you? What do you think? Good idea or bust?

If you think it… you can Cri-cut!

6 Responses

  1. KraftyChick Says:

    I agree with you – I have used my Cricut for cutting gum paste decorations and I have a blade and mat put aside exclusively for this craft – I will make cakes for my grandsons and family but I definitely don’t want to make this a profession (been there, done that)! I would rather have seen a bigger Cuttlebug! and a lower priced Gypsy!
    Thanks for listening!
    Jackie

  2. Gina Says:

    Hi. Im glad you made a comment on the new cricut cake machine. I was at CHA on Friday and saw this machine, its very pretty Ill have to say. Bright candy apple red with chrome color details. But, Im going to have to agree with your comments, expecially since they can not sell the cakes they make using the cricut, bad idea. There was many woman there trying to win one in thier drawing at CHA and all seemed very excited to want one. I do not think it going to go over well. As they we demonstrating it they too had problems with the dough tearing and pulling into the maching. I think this is going to be a hard product to get cakers to purchase. For those of you that went to CHA, what do you think?

  3. Kate Says:

    I wasn’t at CHA, but read about this new machine and think it seems quite silly!! I hadn’t heard about the Angel Policy, but went to Google to investigate. I can’t imagine that the machine will go over well for the average Joe (or likely Jill in this case) who is only able to make cakes for family and friends without selling them. Anyway, it’s certainly not a product for me. I order my cakes!!

  4. happyscrapperdiane Says:

    I agree with all you said . I think this machine is nice and would be of lots of use to a professional or home baker, but they will be selling their cakes. They are going to have to change the angel policy to accommodate this machine, but will have to apply to all cricuts. Lots of people sell pages and cuts they make with their cricuts. I personally see nothing wrong with it because they are purchasing the products and will continue to purchase more. Why make something of this range without expecting it to be used in business. I don’t see any need for me, hey I hardly cook let alone bake! Just my two cents.

  5. cvansyckle Says:

    Wow…if you cannot sell the cakes who would buy it? I was really excited when I first heard about it, but now…NO WAY!
    Thanks for letting us know!
    Hugs!
    Cassandra

  6. cvansyckle Says:

    Has anyone tried this site for making Cake Decorations with any Cricut Machine:
    http://www.deseretdesigns.com/index_1.html

    I would like to know if the DVD is worth the price?

    Hugs!
    Cassandra

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